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Fluxsy – Elevate your cannabis brand ®
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Introduction

Fluxsy is your one-stop branding and design agency. We leverage our 25-years of branding experience with leading CPG, pharmaceutical and distilled spirits companies and seamlessly integrate it with our west and east coast strategic partnerships and knowledge experts in CBD and cannabis sales, manufacturing and go-to-market strategies. Together, we will help you get your product on shelf quickly, efficiently and in a way that effectively engages with your customers.

Services

fluid. flexible. synergistic.

We believe that the synergistic interaction between strategy and design is the catalyst for creating the best branding solutions—solutions that are rooted in strategy, yet bold enough to create brand experiences that are unique, memorable and differentiating.

Our core services span across Product & Concept Development, Brand Strategy, Brand Design and Go-To-Market Strategies. Our team brings extensive experience in customer-facing brands across multiple product categories.

PRODUCT & CONCEPT
DEVELOPMENT

We love the passion of start-ups, serial entrepreneurs and established businesses. Their dreams may be sketched on the back of a napkin or in the form of finished products or concepts. Either way, Fluxsy can help identify the opportunity, test it and bring it to life.

PRODUCT & CONCEPT
DEVELOPMENT
  • How we can help
  • Product & Concept Ideation Sessions
  • Workshops
  • Product and Flavor Formulation
  • Manufacturing
  • Validation Research (qualitative & quantitative)
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BRAND STRATEGY

A pilot should not take flight without first having a flight plan and a brand should not launch without a strategic brand platform. Brand strategy serves as the required fuel to help elevate your brand and separate it from the rest.

BRAND STRATEGY
  • How we can help
  • Market Data/Market Assessment
  • Compliance & Regulations
  • Business and Marketing Plans
  • Strategic Brand Platform
  • Creative Brief/Brand Narrative
  • Naming and Tagline Development
  • Messaging
  • Validation Research (qualitative & quantitative)
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BRAND DESIGN

Your brand’s visual expression helps to define its personality; it brings your brand strategy and messaging to life through the use of color, typography, photography, illustration, video and even sound design.

BRAND DESIGN
  • How we can help
  • Look and Feel
  • Logo Identity/Print Collateral
  • Packaging Structure/Graphics
  • Website/App Design
  • Infographics/Promotions/Apparel
  • Branded Environments/Displays/Trade Shows
  • Photography & Video
  • Sonic Branding
  • Validation Research (qualitative & quantitative)
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GO-TO-MARKET

There are several critical decision-making factors to launching a brand. How will you decide which vehicles are the best at creating brand awareness? How will you ensure that your product gets into the right hands? Which trade shows, conferences and industry events are the best fit? Is your team aligned with your vision, mission and values?

GO-TO-MARKET
  • How we can help
  • Distribution Strategy/Management
  • Sales Support
  • Launch Plan
  • Content Marketing
  • Social Media & Digital Marketing
  • SEO
  • Employee/Cultural Engagement
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About Us

we will help your brand reach and maintain a smooth cruising altitude

Our competitive advantage is our ability to leverage our CPG, pharmaceutical and distilled spirits branding experience with our west and east coast strategic partnerships and network within the CBD and cannabis industry, including product manufacturers, sales, finance, and go-to-market distribution experts.

Our Team

our team is comprised of branding experts who will help navigate the complexities of creating and marketing your CBD and cannabis brands

Russ Napolitano
Client Relationships & Strategic Branding

Russ has helped to build customer-centric, global branding programs for a diverse group of clients across a range of industries, including CPG, communications, education, food & beverage, healthcare, pharmaceutical, pet care, technology, transportation, wine & spirits and many others. He also brings 30-plus years of leadership experience in account management, business development, strategy and marketing to every branding opportunity. Russ’ innate ability to analyze how customers engage with brands helps uncover the necessary insight to guide clients beyond immediate challenges to long-term growth.

Meg Golden
Business Development — East Coast

Meg’s success as a serial-entrepreneur made her an in-demand advisory resource for CEOs and business owners across the country. Her marketing, sales, and strategic growth expertise, along with an extensive network of resources, keeps her on the road supporting business from start-ups to mature companies in energy, consumer products, health, and other industries. She is currently focusing on making things happen in the cannabis industry. Meg brings a rare example of the risk-taking ability and raw natural talent required for successful entrepreneurship.

Matt Sokolowski
Business Development — West Coast

Matt? He’s amazing at sales, sales management and marketing. After college, Matt spent several years in the hospitality industry developing wine and spirits programs for some of the finest restaurants in the United States. Parlaying that experience into wine and spirits distribution, Matt continued on in the industry, in sales and sales management, working for the top distributors in the country. Matt’s talents led him to the successful launching and building brands of some of the finest wine and spirits in the world. An Interesting turn of events and chance meetings ultimately led Matt to the new frontier of the cannabis industry.

Elvis McGovern
Formulation and Manufacturing

Elvis is the CEO of Populist Cannabis, a high-quality value line of cannabis concentrates. In 2015 Elvis co- founded Weird Science Labs, a Bay Area Cannabis Extraction and Co-Packaging operation acting as the CEO and CTO. While at WSL Elvis developed a novel system for the continuous extraction and dewaxing of cannabis concentrates. Elvis stayed with WSL up until 2018 when he left to run the Populist Cannabis brand, and Started Type 7 Manufacturing a cannabis manufacturing company.

Michael McDonald
Lead Designer

Michael’s quest for perfection is unmatched. It shows in his craft. It shows in his passion to use design to change the world. And although his ideas often manifest as pixels or picas, they begin and end in the real world. Grounding every project in research, Michael seeks to spark emotion—through color, use of space, unique user interaction, and visual storytelling. He understands the impression great brands make and the power that yields. And he does it all with focused, self-demanding humility.